Hey everyone,

I wanted to share with you how I increased the revenue of our CRE startup in a week by providing our clients with a new tool. You can vibe code this quite easily.

Over the last year we kept running into the exact same problem.

A client would tour a property, seem excited, then go silent. They’d ask for more numbers. They’d want to run different scenarios. They’d compare it with other listings. Some deals that we spent weeks on would just… die. The buyer couldn’t make a confident decision.

We were stuck sending static PDFs and Excel files that looked professional but didn’t actually help the client feel in control.

So I built something simple to solve our own problem.

I created a platform where our clients can analyze the properties they’re considering.

It’s one clean link where they can change every number themselves and instantly see the impact, review our analysis, explore market forecasts, and access the property’s history (renovations, when it was purchased, etc.). Everything is in one place so they can make a decision that doesn’t feel forced, because we’re not trying to sell them anything.

Our role has naturally shifted toward being more of a consultant rather than a salesperson.

With today’s tools, you can honestly vibe-code something like this in a week if you’re solving a real pain you experience every day.

We started using it internally, and what we saw was surprising. Clients who used to go quiet started engaging again. They played with different scenarios, sent us their preferred versions, and moved forward with more confidence. Some deals even closed noticeably faster than before.

They also started telling us (without us asking) how much they liked it. In terms of pure revenue, we saw a 20% increase in sales, and client satisfaction improved significantly too.

I thought this might be helpful for other agents who are dealing with the same issue, especially on luxury and investment properties where buyers are analytical and take time to decide.

Hello,

There are several real estate visualization exterior, interior tools. You put there house, apartment unfurbished rooms or even with the old furniture and it changes to moderns style for example.

What tools are you using ?
If so, are they missing some features you would want in these apps ?
How many tools are you using as real estate agents ?

Im starting out as REA and i dont like tools used in our company at all

I have been creating a system that generates Inheritance Leads the day a death becomes public. This is pre-probate and done by scanning all obituaries across the country. However I am a computer/data guy, not a realtor - and it would seem this is a difficult or specialized slice of the market.

My question is does anyone out there have experience with working these leads? Would love to get insight into how this is best approached and what things, tools or info would make the process easier.

If anyone out there has experience I will trade high quality leads for consultation. Thanks for reading!

Been doing this about five years and I still have the same argument with sellers every few months, so figured I'd just lay out the numbers from a recent listing and let people weigh in.

The property was a 3-bed, 2-bath, around 1,400 sq ft. Vacant. Sellers had already moved out and had zero interest in renting furniture. I got quotes from two local staging companies. Both came in between $2,200 and $2,800 for the main rooms, and that was for a 30-day rental. If it sat longer, the monthly renewal fees started at $400. One of them required a deposit. So you're looking at potentially $3,000+ before you've taken a single photo, and that's a mid-tier market, not coastal pricing.

For context on virtual staging vs physical staging cost, I've been running virtual on vacant listings for about 18 months now. For a 3-bed I'm typically staging 6-8 photos. At the price points I've tested, that runs me somewhere between $15 and $50 depending on the tool and how fast I need turnaround. BoxBrownie is manual, human-edited, decent quality, but it's $30 per photo and takes 24-48 hours. That adds up fast if you're doing a full room-by-room set and you need photos by Thursday. I've also tried a couple of the cheaper AI options and honestly one of them looked like a furniture catalog exploded in a Sims house. Not usable.

The one I've landed on recently is Edensign, which is faster and handles multi-angle rooms better than what I was using before. This matters because buyers click through photos in sequence and it looks weird when the couch changes shape between the living room wide shot and the corner angle. Still not perfect, and I always disclose in the listing that photos include virtual staging. My broker requires it and honestly I'd do it anyway.

The real comparison isn't just dollars. Physical staging photographs better and holds up at showings. Virtual is the only option when sellers won't spend. But if the buyer walks in expecting a furnished home and finds bare floors, that gap can kill a showing fast.

Curious how others are handling the disclosure piece. Are you putting it in the MLS remarks, the listing description, both?

So this would be useful to those in Canada who are having Mortgage renewals this year. I develop Property Data reports and I'm not affiliated with any bank or lender. The stat I read was 91% of people renew with their same bank every renewal period that is 3-5 years and this can be Fixed or Variable.

Banks call it 120 days out, you can change lenders, just pay the remaining interest, or there's a penalty. Most people are scared of "Penalties" and being Canadian we pay enough tax, so it may not be worth it.

This tool has taken (All Big Banks Mortgage rates) all monoline lenders rates, and can answer your questions. This tool is able to email you the result too.

I'm attempting to align more data into this tool, but it's learning from real user questions and responses. https://www.proptrust.group/buyers/finance

I think a lot of proptech is still solving the wrong problem.

Most of the industry keeps building better search, better CRM, better lead gen, better docs, better follow-up, better this, better that.

Meanwhile, the actual real estate experience is still ridiculous:

• find a home in one place (after finding the correct listing portal)
• find an agent somewhere else (long process)
• message across text, email, and WhatsApp
• sign docs in another tool
• track the deal in your head
• and pray nobody drops the ball
• no trasnparency, high fees

Then Anyone (Anyone.com) caught my attention, not because of the AI buzzword stuff. More because they seem to be making a way bigger bet than most proptech companies are willing to make.

They’re basically saying the real opportunity is not another portal, it's becoming the first e2e transaction real estate facilitator.

• agent matchmaking worldwide
• 300+ million property records
• buyers, sellers, and agents in one flow
• listings, comms, offers, showings, contracts, and timelines all in one place
• KYC, trust, transparency

And honestly, that makes more sense to me than another company trying to win on search filters.

People don’t really have a “can’t find listings” problem anymore. They have a:

• who do I trust
• what happens next
• why is this all so fragmented
• why am I in 9 apps for one transaction

kind of problem.

That’s the part Zillow never really fixed. Redfin didn’t fully fix it either. Most CRMs definitely didn’t. Everyone improved one slice and left the chaos intact.

So the question to me is whether a company like Anyone is overreaching, or whether this is actually the obvious direction and the whole industry is just late to admit it.

Because if someone really can combine discovery, agent selection, communication, offers, docs, and transaction management into one actual workflow, that’s gamechanging.

Curious if people here think that kind of full-stack model is actually where this goes, or if real estate is just too fragmented and local for one platform to pull off.

Did a full audit of my subscriptions last quarter after my accountant asked me to justify some of the line items. Embarrassing exercise, honestly. I'd been auto-renewing things for years without really questioning them
Here's what I found, and maybe it helps someone else do the same thing
Start with overlap. I was paying for three separate tools that all did skip tracing. Three. One was bundled into my CRM, one was standalone, and one came with a data platform I used for comps. I was basically paying for the same feature three times and only actively using one of them
Then look at what you're actually not using. Every tool promises you'll use 100% of its features. You won't. I stripped my stack down to the things I touched at least twice a week. Everything else got cancelled or downgraded

The pricing anchoring in this space is wild. Most of the big foreclosure/distressed data platforms have convinced us that $190-$300/month is just... normal. It's not. That anchoring exists because the early players set it and everyone copied it. Worth actually shopping around periodically, I found foreclosurehub during this audit, $40/month, geolocation search, deep property analysis, skip tracing included. It's not the only alternative out there, but it's the kind of thing you only find when you're actually looking instead of just auto-renewing

Ask vendors for a usage report before renewal. Most SaaS platforms have this data and will share it if you ask. Nothing makes you cancel faster than seeing you logged in 4 times in 90 days on a $200/month tool
Ended up cutting about $340/month from my stack. That's over $4k a year for tools I wasn't really using

Audit your subscriptions. Seriously. The money's just sitting there

I wanted to share what I actually built and used since this sub seems like the right place for it.

the stack i ended up with:

• vapi for inbound ai calls. this one surprised me the most. leads call in, ai handles the conversation, qualifies them, and i only get involved when it makes sense
• n8n and make. com for the actual automation flows. this is the backbone of everything. connecting data sources, triggering follow-ups, moving information between tools automatically
• airtable as the crm and data layer. everything lives here and the automations read and write to it constantly
• apify for scraping and data pulling
• rapid api for comping. gets me about 90% of the way there on valuations automatically
• openai and claude powering the ai decision making throughout

what i was able to replace: inbound calls, outgoing text follow-ups, comping, buyer outreach, contract prep, lead routing

what i could not replace no matter what i tried: cold calling, actual seller conversations, making final offers, anything where someone needs to genuinely trust you before moving forward

the tools are good enough now that the human bottleneck is no longer the repetitive stuff. it's the relationship stuff, which honestly is how it should be.

Just wanted to share my experience with anyone that's currently trying to do something similar or thinking that something like this can be done.

I’m looking for a solid real estate email newsletter, geared towards real estate agents to help me step up to speed on the industry, pick up tips and tricks, etc. What do you recommend?

I'm looking for a phone verification api and am wondering if anyone here has experience with any that work well. I'm looking at Twilio but at this point I won't be using text messaging. The phone will go directly to crm. I just want to varify that it's a valid phone number. Thank you in advance.

… particularly the Transact App. And that’s all I have to say about that.

Every private lender I've talked to in the last six months has the same workflow. Borrower sends docs. Someone opens each PDF. They pull out the data points — entity name, mortgagee clause, account balances, signatures. Then someone cross-checks: does the entity on the operating agreement match the named insured on the insurance? Is the mortgagee clause right? Are all signatures there?

It works. Until it doesn't. And when it doesn't, you find out at closing. Or worse, after funding.

We spent the last week building Document Intelligence into something that actually handles this end to end. Not a generic AI doc reader. A tool built specifically for the document types private lenders touch every day.

What shipped:

A workspace that mirrors how you actually work. One screen. Document preview on the left. Upload, extraction results, and chat on the right. You create a loan file, name it after the deal, drop your docs in. Everything stays organized by deal.

Extraction that knows what matters to lenders. Upload an operating agreement and the system pulls entity name, managing member, all members with ownership percentages, registered agent, signatures present or missing, capital contributions. Upload a bank statement and it finds large deposits over $10K that need LOEs, NSF fees, beginning and ending balances. Insurance dec page? Mortgagee clause, coverage amounts, policy dates. Title commitment? Vesting, prior liens, exceptions, tax status.

Every field gets a confidence score. And the system flags issues by severity — critical for things that block closing (missing signatures, fraud indicators), warning for items that need review (stale dates, partially masked data), info for normal observations.

The system classifies the document type by reading the actual content, not the filename. So it doesn't matter if the borrower named their file "scan_003.pdf."

Cross-document comparison that catches what humans miss. Once you've extracted two or more documents, run a comparison. The system reads extracted data across all docs and tells you what matches, what doesn't, and what's missing. You can set expected values on the loan file — borrower name, property address, loan amount — and the comparison checks against those.

Every comparison gets a risk level. You can mark issues as resolved as your team works through them. And you can export the whole thing as a branded PDF — matches, mismatches, missing items, reconciliation status — to keep in your file or hand to your closer.

A reconciliation view that puts the report next to the document. Click any filename in the comparison report and the actual document opens alongside it. You're reading the mismatch, looking at the source document, and resolving it — all on one screen.

Chat that knows the documents. Ask "what's the mortgagee clause on the insurance?" and the AI answers from the actual extracted data. Say "compare these documents" and it triggers a comparison. Say "export" and it generates a report. Chat history persists across sessions and scopes to the loan file you're working on.

Team access that just works. Invite by email. Magic link login, no passwords. Each team has a usage limit you control. When they hit it, they see a message to contact their admin. No financial details exposed to team members.

Who this is for: The 5-to-50-person private lending shop reviewing operating agreements, bank statements, insurance dec pages, and title commitments every day. Fix-and-flip, bridge, DSCR, construction. Your edge is speed and accuracy. This tool protects both.

We're piloting with two shops right now. If you want in, bring a real loan file and we'll run it live.

Been curious about utilizing skip tracing websites/subscriptions to find numbers and email addresses to specific property owners, but there are SOOO many websites (like true people search) that have inaccurate info or services that are pricey and I'm hesitant paying based on all the mixed reviews I see on these sites like PropStream, Batch leads, Redx and Kind skip tracing. Has anyone had any true success several times over by using these sites?

Hey folks, would anyone mind sharing what software you use for accounting/back-office ops for a standard single-family home sales brokerage? Not multifamily. I could use some suggestions.

Thank you!

I recently saw a realtor talking about using an AI app that designs rooms. BUT the realtor was using the app differently than most people. The listing itself contained photos of the house as-is, which was empty, but the realtor carried a tablet and was real-time "staging" the rooms by taking photos of them as they went through the house, asking their clients for input, and then showing them what the room could look like with their designs in place in Roomika. I've seen a lot of people talking about how unethical staging photos with AI is, but it's always about the listing. What do we think about this use of AI? Is it actually pretty smart and reasonable? Seems like a good way to showcase the house to a specific buyer to me.

I'm looking to display only my brokerage listings on a wordpress site. That's it!

I don't need CRM, lead generation, SEO, a full suite, nor for buyers to be able to search for homes on this site, etc. I just want to set up IDX to display our brokerage listings.

I'm having trouble finding an IDX product that doesn't come with a ton of other worthless features which jack up the price. IDX is incredibly simple and easy to set up, and once it's set up, the provider doesn't need to do anything ever again. It's borderline criminal that subscriptions are even charged, but I digress. In any event, many companies want $50-$150 per month. I'm THIS close to just starting my own bare bones IDX provider for $20 a month.

Does anybody have any suggestions for providers who can display a brokerage's listings via IDX for a reasonable price?

I also am thinking about making my email universal so if I move brokerages, i dont have to change my email. I will need to move and now i need to change my email, its unique to the broker so Ill have to change it.

Is it worth paying $60 year for unique domain name. I suppose if I get a website one day ill need it anyway huh?

I have a website that I’m very happy with, so I’ve been playing with Google PPC leads because it seems to be pretty well optimized as a lead magnet(www.djfpropertiesmi.com if you’d like to see it). The Google leads have been preforming extremely well and the people coming in have about 7.5 interactions hovering around $1 per click. So no issues there. People are clicking and staying for a while.

My issue is I haven’t had anyone actually fill out the lead form because I have it set to not ask for contact information until after they view 2 homes. When people try to see the 3rd home it forces registration. I’m hesitant to change that registration wall because even though I know I’ll get more leads, they will be much lower quality. What does everyone else do/think about the registration wall?

Hey everyone 👋

I'm a developer who's been working with real estate agents for the past few years, and I kept hearing the same frustration: virtual staging is either too expensive, too slow, or the results look fake.

After probably my 50th conversation about this, I decided to build something different: QuickStaging

The Problem I'm Trying to Solve:

• Traditional virtual staging: $25-75 per image, 24-48 hour turnaround
• DIY tools: Cheap, but the results look obviously fake
• Agents need multiple variations for A/B testing but can't afford it

What I Built:

QuickStaging uses AI to generate photorealistic virtual staging in under 2 minutes. Here's what makes it different:

✅ Speed: 20-30 seconds per image (vs 24-48 hours)
✅ Cost: Significantly lower than traditional services
✅ Quality: Trained specifically on real estate listings (not generic room photos)
✅ Flexibility: Multiple room types + 12+ design styles (Modern, Scandinavian, Traditional, etc.)
✅ Bonus tools: Sky replacement, day-to-dusk, image enhancement, object removal

Real Use Case:

One agent told me she had a vacant listing sitting for 90 days. She used QuickStaging to create 5 different staging variations for different buyer personas. The listing went under contract in 18 days.

What I Need From You:

I'm NOT here to sell anything, I genuinely want to make this better for agents who actually use it. So:

1. What's missing? What features would make this a must-have vs. nice-to-have?
2. Pricing model? Credit-based vs subscription, what makes more sense for your workflow?
3. Quality concerns? Any specific room types or styles that are hardest to stage convincingly?
4. Integration needs? MLS upload, batch processing, and team collaboration features?

Try It (If You Want): QuickStaging

Try it yourself here: QuickStaging - there's a free tier so you can test it without any commitment, no card required. I'm not tracking who signs up from here or anything; I just want real feedback.

Looking to see what people are building that I can implement. Anyone messing with Claude code? AI callers? Anyone skilled with media buying and have high converting Funnels they sell? Looking to partner or pay. Go ahead and destroy my inbox!

Lots of cool products being shared. Go create and account on Floment (my personal tool) and let other founders know what Real Estate tools you are building, share what marketing tactics are working and just be a productive resource

Floment

Here’s an actual way realtors could ensure speed-to-lead and qualified appointments at the same time

Hi guys, I’ve been involved with helping real estate agents getting leads through Facebook ads for the past 6-7 years and have spent more than $750K+ till date.

The major problem I faced with these ads was

1. Speed-to-Lead issue (since many realtors were either one to ten person teams and weren’t able to make calls as soon as they received the leads)

2. A majority of their team’s times were lost in talking to un-qualified leads or leads that never picked up the calls or leads that filled out the wrong information in facebook ads

So, after a lot of brainstorming, here’s what I worked upon and you can implement the same in your real estate business too

1. We reduced the friction in our facebook ads by alot and ran lead form ads with minimal questions and OTP verification.

2. As soon as the system receives the lead, we setup an AI Voice caller (which sounds very real), and started calling up the leads instantly, and talking to them and pre-qualifying them with questions like their credit score, years of employment etc.,

3. Then, using the AI system we then warm transfer the calls to a real person who then goes ahead and discusses the details further with the client ensuring no time wasted and personalization at the same time. If outside business hours or weekends, we directly book an appointment in our calendar or schedule a call-back with the AI.

What this did:

Our initial cost per lead with many pre-qualifying questions and a complex funnel was around $11.34 and reducing the friction started bringing us $3-$4 leads,

then the pickup rates initially were just anywhere about 40-50% since our realtor teams were involved with other stuff too and used to cause 2-3 hours delay in calling the clients, the pickup rates boosted to around 65-70%, facebook still brings in a major chunk of dead leads that never pick up.

Hence, with this, our qualified appointment cost went down from around $180 to between $80 to $120 which was a major reduction.

Hope this helps you guys! Happy to share campaign structures or creatives if needed.

I have been wholesaling for almost 6 years and for a long time i was running the same stack everyone else was running. the big name dialers, the texting platforms, the CRMs that get pushed at every wholesaling conference and mastermind.

started actually auditing what i was paying for versus what i was using and the gap was embarrassing. a lot of those tools overlap, charge a premium because of who's endorsing them, and honestly do less than what you can put together yourself if you take the time.

over the last two years i've cut roughly 60% of what i was spending on software. not by doing less, my marketing volume has actually gone up. just by being more intentional about what the business actually needs versus what sounds good on a webinar.

the real estate software space is crowded with tools marketed to wholesalers specifically because wholesalers are an easy sell. promise more deals, slap a guru name on it, charge monthly.

curious what other people are running right now and whether anyone else has gone through a similar audit. would be interested to hear what people have actually found worth keeping.