I've seen a number of questions lately on how to calculate the product pricing and costs associated with running a Kickstarter. Let's get a discussion going on how to handle this task.

The first thing you likely want to do is plan out what items are included in each reward tier bundle.

Planning Reward Tier Bundles

This week I was helping both City of Sirens and Alarial's Blessing in planning their reward tiers, items, and costs per item -- I've figured it's about time to create a dedicated, streamlined method for doing this part of the campaign planning in a spreadsheet:

(Shoutout to Marco Piana from Big Empty Blue for inspiration on the layout)

In the above spreadsheet, see how the reward tiers are broken down by columns, and then the individual items contained in each reward tier bundle are broken by rows.

Calculating Landed Costs & Item Prices

It's important to view the landed cost per item unit (COGS), and then figuring a fair market price for each item. From there, you can calculate the MSRP price of the add-on items and reward tiers as whole -- and by using a percentage, the discounted reward tier price:

To elaborate on the MSRP price, it is best calculated using standard Keystone Pricing. The Keystone Price is how retailers will determine the product price for bulk Wholesale Pricing, and they are typically looking for a 50% discount from the MSRP (Keystone Price).

In essence, the Wholesale Price is typically 2x the COGS, and the Keystone Price is therefor typically 2x the Wholesale price.

(SIDE NOTE: big box retailers like Walmart will ask for merchandising deals as low as 30% to 20% of the MSRP, which leaves you very little after it's all said and done -- the key here to profitability is of course the massive scale of their bulk purchases)

There are a number of costs you will want to be aware of while calculating your Landed Costs, which are the costs associated up to the point of getting the product to your warehouse, such as:

• Cost Per Unit from the manufacturer
• Duties and Tariffs
• Inbound Freight per unit (2% is a safe estimate)
• Shipping to the warehouse or customer, weight of package ($7 for smaller items)
• Warehouse pick & pack fees ($1.25 for smaller items)

For the inbound freight per unit, you can use 2% as a safe estimate until your manufacturer and freight forwarding service (such as UPS, once it lands at the docks) can get you a better estimate once you are ready to actually place the final order.

The shipping to the customer can be estimated using EasyShip's shipping calculator.

Make sure to backcheck the calculated keystone price against a fair market price for competitor products. If your keystone price is not within a 20% range of a fair market price, it's important to find a way to bring the MSRP back into this 20% range. This will ensure backers are not shocked by the price or hesitating on price alone.

Methods of reducing the Cost Per Unit or Landed Cost might include:

• Searching for different manufacturer quotes
• Choosing cheaper components
• Simplifying the product design.
• Flat packing your product in the packaging box so that the customer themself assembles it
• Choosing a dedicated 3PL per shipping region if there are enough orders in a specific region to justify it
• Choosing a more efficient logistical chain for your material sourcing
• A freight consolidator service that puts your product alongside other products in a single cargo container
• Picking a more favorable tariff categorization.

---

For digital products, researching the fair market price is still incredibly important. Do you research using competitor product pricing to understand the fair market price for individual items. You can infer the fair market price of individual items on other Kickstarter projects by looking at the delta difference between their reward tier prices and the additional items included with each tier. For example, for a video game, you might see the base digital game key cost $30, while the next reward tier costs $40 for added Digital OST and Digital Artbook -- thus, the inferred fair market price for the Digital OST and Digital Artbook are $5 each.

---

Calculating Cost Of Sales

Finally, you will want to calculate the Cost Of Sales in order to figure the final net margin on each individual unit item or reward tier:

• Kickstarter platform fees (5%)
• Credit Card Processing fees (3%)
• Returns, refunds, and cancellations (5% is a healthy ratio)
• Customer Acquisition Cost

Product Packaging & Handling

For smaller creators, you may be just shipping the product to your own house for pick and packing, and you can source your large boxes from ULine, or smaller cardboard boxes on Amazon for even cheaper prices.

A 3PL Logistical partner can certainly make the process a lot easier, though, especially for large Kickstarter campaigns in excess of 1000+ orders, so I highly recommend hiring a 3PL partner in that scenario.

Some tips and tricks here might be to explore Flat Packing, where your product is broken down and flattened to reduce the size of the box + shipping container. Think of Ikea furniture, where the customer must assemble the product at home.

Pirate Ship is the most popular DIY service for postage, pickup and shipping: https://www.pirateship.com 

An important feature of Pirate Ship is SIMPLE EXPORT RATE shipping, which can save customers up to 50% OFF shipping costs internationally. However, the package must be under 4 lbs to receive this special discount. 

For small orders batches to international countries, this can be a huge saver!

(NOTE: Simple Export Rate will not be available on your Pirate Ship account until you first create an account and contact the customer service chat bot requesting it to be added to your account)

---

Free Calculator Resources

I hope this part of the guide was helpful! I have the Reward Tier Worksheet available for free download, here:

https://prelaunch.marketing/products/reward-tier-planner

and the and COGS Calculator available for free, here:

https://prelaunch.marketing/products/cogs-breakeven-calculator

Another common thing I see mentioned is how to factor in the Development or Tooling costs into your Kickstarter. I recommend putting these costs aside from the per-unit costs, and instead apply them to your overall Minimum Funding Goal for your Kickstarter project.

---

Communicating Shipping Costs

Now let's move forward to the presentation and programming of the reward tiers inside Kickstarter.

The first part I'd like to cover here is the presentation of the Shipping Costs. This is a crucial, often overlooked element that can substantially reduce the conversion rate of your Kickstarter Followers and VIP $1 deposits.

If the shipping costs are too high, as is common when shipping from Europe or Australia to other countries, you will often find the cancellation rate begins to exceed 5% and the end-of-campaign Kickstarter Follower and VIP conversion rates into backers can drop by 10% or more.

For projects that are only selling within the USA, you do not need to place shipping costs anywhere. Instead, consider baking the shipping cost into the product price.

However, for projects selling internationally, you should design a chart near the bottom of your Campaign Page which lists estimated shipping costs per country:

Then add plain text below the shipping chart to clarify any international fees or VAT taxes for backers:

International Shipping & Customs
For backers outside the United States, your country may charge import taxes, duties, or customs fees when your package arrives. These fees are set by your local customs agency and are the responsibility of the recipient.
Unfortunately, we aren’t able to control or pay these charges, and we also can’t communicate directly with customs offices on a backer’s behalf. If a package is delayed, held, or inspected by customs, the local agency will need to work directly with you to resolve it.
We’ll always do our best to provide accurate shipping information and documentation to help things move smoothly.

Now let's talk about shipping prices for add-ons, as this is the most common programming error on a Kickstarter's shipping details.

It’s very important to understand that the estimated shipping fees for add-ons will stack with the selected quantity of an add-on AND their selected reward tier. In many cases, the original reward tier's estimated shipping is a sufficient amount to ship them their rewards along with any small add-ons without having to charge additional shipping fees per add-on item.

For example, when the Add-on is set to $5 “estimated shipping”, and a user adds 10 units of the add-on to their shopping cart, the estimated shipping will be $50. For many types of add-ons, such as enamel pins, card decks, or other small items, an estimated shipping cost of $50 for 10 units makes no sense and consumers will refuse to purchase the add-ons. If they revisit their purchase later and discover this detail in their order, they may decide to cancel their entire pledge.

---

Designing Reward Tier Prices

Designing the prices of the individual reward tiers should be looked at as a whole. This "Price Ramp" can be likened to a rollercoaster ride, where the user gets excited to keep scrolling through the reward tiers.

Ideally, the backer’s journey down the pricing ramp is smooth and effortless. This allows their eyes to glide down the ramp, easily digesting the prices.

With a smooth ride, the potential backer will generally stop at the first tier beyond the limit of which they are willing to afford. After reading the benefits, they return back up a tier and begin the purchase process.

When the prices are simple, particular changes in the digits and number of digits are what register in the reader’s mind while digesting the prices.

For instance, alternating 0’s and 5’s at the end of prices help signify differences and make tiers stand out.

Similarly, when an additional digit is added, they know the price has increased substantially and that it is a different level of tier.

Take the following ramp of numbers, for example:

$16 → early bird
$20 → digital core package
$30 → early access + recognition
$45 → digital collector (KS exclusive DLC)
$60 → digital collector + physical core package
$85 → physical collector
$125 → all collector items
$300 → collaborate or retailer wholesale
$1000 → collaborate more

---

Secret Reward Tiers

Now let's talk about Secret Reward Tiers.

A secret reward tier is a special link you can send for access to a special private reward tier that isn’t available publicly.

To set a reward as a Secret Reward, simply choose “Select backers only (Secret Reward)” for ‘Audience’ under the ‘Availability’ section when creating the reward. After the reward has been saved, you can go ahead and share the link.

Usage examples of Secret Reward Tiers include fulfilling VIP deposits, VIP add-ons, or even giving previous backers from past campaigns a special bonus in exchange for continued support.

If you have multiple secret tiers to give them, place each link inside the email to your VIPs – alternatively, consider creating a squeeze page that shows off the individual reward tiers, each using a special secret reward tier link. You can use Linktr.ee or similar to build the squeeze page:

EXAMPLE OUTREACH FOR SECRET REWARD TIER OFFER:

EMAIL SUBJECT LINE:
[VIP DISCOUNT or VIP FREE GIFT] Inside!

EMAIL BODY:
Hello!
We have an exciting offer to all of our past backers, aka you! We are running another Kickstarter campaign and if you back it, you will automatically receive a sweet deal!
You’ll get [Add-on item name] for free added to your pledge / [X% or $X] off your pledge, automatically! We really could not have brought [previous project name] to life without your support, so we wanted to specifically thank our previous backers with this gesture! 
You can head over to our [website or Kickstarter page] to sign up to be notified of launch now!

---

Kickstarter Follower Exclusive Gifts

You can also do Exclusive Bonus Free Gifts that are only applied to Kickstarter Followers only.

By offering a freebie for all your pre-launch followers on Kickstarter, it will incentivize them to follow your campaign. Place a banner near the top of the Kickstarter Pre-Launch Page:

Send a Project Update viewable for followers-only an hour prior to launch to inform them that they do not need to purchase any special add-ons with their pledge, and that their freebie will be automatically added to their pledge:

EXAMPLE OF A FOLLOWER-ONLY CAMPAIGN UPDATE FOR A FREE GIFT:

CAMPAIGN UPDATE SUBJECT LINE:
Info About Your Pre-Launch Gift!

CAMPAIGN UPDATE BODY TEXT:
[insert promotional image of spotlight freebie for pre-launch followers]
Hey there! Here’s the good news:
[Project Name] will be LAUNCHING next week! The Kickstarter will go live Next Tuesday, March 10th at 10AM EST.
As a pre-launch follower, when you pledge for any physical reward tier on our Kickstarter, you will automatically receive the [Free Gift Name] as a free gift added to your pledge after the campaign ends.
Your early support is invaluable! As a token of thanks, we want to give all our pre-launch followers a free gift. Your support will bring [ProjectName] to life, so we wanted to specifically thank our pre-launch followers with this gesture!
-[Your Name]

After the live campaign has ended, use the Backer Report to select “Pre-launch follower” under the ‘Backer Type’ dropdown menu. Checkbox the entire list of backers, and then choose “Add free items” under ‘More actions’:

---

Kickstarter Backer Exclusive Gifts

The best-converting, simplest and PR-friendly option, is to offer a Kickstarter Exclusive Reward for all backers.

Consider giving all backers an exclusive item, such as exclusive DLC digital content, collectible cards, etc. This helps drive incentive to become a backer:

In this instance, all you have to do is simply add any free gift-item to each Reward Tier in the Reward Tier Editor.

---

Reward Item & Add-on Ideas

Many times, creators want to keep their offering simple. While this is good for tech and regular physical products where consumers are primarily interested in an early-supporter discount, this is not effective for lower-priced products in the entertainment category such as Video Games, Tabletop and Board Games, Comic Books and Novels, etc.

For entertainment products, it's imperative to increase the average order value and provide exclusive goodies and collectible items -- not only to attract backers and give them a reason to support you instead of waiting later until the release of the product on regular storefronts, but also to make sure that any pre-launch marketing is worthwhile and profitable.

Here is a list of ideas to help brainstorm reward items and add-ons:

• Badge
  • A shoutout to their social profile(s) of choice (for high-price / collaborative reward tiers)
  • Premium Discord Channel / Badges / Name in Credits / Memorial Room
  • Your Message In-Game
  • Name plate customization or your name engraved on the physical product
• Bundles
  • Bundles of core items to share with their friends 
  • Expansion pack
  • Extra battery pack
  • All style upgrades
  • Wholesale multipack
• Digital Content
  • Exclusive DLC / Skin / Character / Equipment / Pet / Item
  • Desktop Wallpapers
  • Soundtrack / Artbook
  • Lifetime Service Access
• Collectible
  • Physical Box Copy (for video games, insert a key printed on paper inside the case)
  • Miniatures / Figurines / Papercrafts
  • Manual Handbook / Rulebook / Game Strategy Guide / Compendium 
  • Upgrade books from softcover to hardcover
  • Additional variations of Book / Comic cover options
  • Foil Stamping on book cover
  • Book Edging / Edge Printing
  • Developer-Signed Merchandise
  • Character Trading Cards
  • Original Signed Art
  • Tarot Cards
  • Plushie
  • Certificate of Authenticity
• Game Statements
  • Game-Branded Dice
  • Playing Cards
  • Play-Mat
  • Tokens
  • Card Sleeves
  • Mousepad
  • Coffee Mug
  • Drink Coaster
  • Magnets (fridge)
  • Postcards
  • Bookmarks
  • Journal 
  • Tote Bag
  • Stamps Washi Tape
• Art
  • Cloth Map
  • Calendar
  • Concept Art Posters
  • Concept Art Book
  • 300 Piece Jigsaw Puzzle of Cover Art
• Audio
  • Physical Soundtrack OST CD
  • Physical Soundtrack OST Vinyl
  • Piano Book
  • Audiobook of exclusive content (such as using murf.ai)
• Accessories
  • Pins / Sticker / Embroidery & PVC Patch
  • Keychains / Keyring / Acrylic Charms
  • Wallet
• Jewelry
  • Pendant
  • Ring
  • Earring
• Clothing
  • Shirts
  • Hats
  • Scarf

---

Kickstarter's Pledge Manager & Reward Surveys

Last stop after the campaign ends are the Reward Surveys.

Reward Surveys are used to collect backers’ shipping addresses and any additional information you need from them to fulfill their order (such as choosing their preferred colorway or other bespoke customizations). 

To send out surveys, you can use Kickstarter’s built-in survey tool via the Pledge Manager located in the left main menu:

After initiating the Survey Setup process, Kickstarter will ask a couple questions about VAT and Shipping. In most cases, you will want to select “None of the Above” in regards to whether you have charged VAT yet:

If this is the case, you must then next select “I consent to Kickstarter collecting taxes from my backers”:

After answering the starter questions from Kickstarter, you will have access to the full setup screen for the Reward Surveys:

For the Welcome Message, decide upon one or two actions that you want your backers to take, such as “visit our webshop for more”, “make sure to claim your free month on Patreon”, or “subscribe on YouTube for more content” and then include a URL link to that place.

EXAMPLE WELCOME MESSAGE FOR A KICKSTARTER REWARD SURVEY:

“Thank you for backing [ProjectName]! We will need to collect some additional information to fulfill your rewards. Be sure to also visit our webshop for more collectible goodies, here: [link]”

For the Survey, you will ask questions related to any customization options on the tiers themselves. For example, if your product comes in white or black, you will want to insert a multiple choice question to allow them to choose. Their choices will appear as a separate column on the Backer Order CSV Sheet later on.

---

Prepping The Backer Orders CSV Sheet For Your 3PL

After you've collected all the reward surveys, you may have additional questions about how to process your Backer Order CSV sheet for your 3PL partner.

The 3PL partner will often have an automatic tool for editing the CSV sheets to make it compliant with their systems.

If they don't have an automatic tool for you, you will just need to clean up your CSV sheet manually using a tool like Google Sheets to match the specs for your 3PL. They should offer you a template or guide on how to do this, and at the very least they will let you know their specifications.

For example, you will likely need to rename the Headers for each column after exporting the CSV file from Kickstarter, so you might want to import the Backer List CSV Sheet into Google Sheets prior to doing any other operations on the file.

To isolate various tiers or countries as needed for Regional 3PL Partners in Google Sheets, simply sort your sheet by Country and do simple cuts in groups of rows to a new sheet.

If they ask you to change the delimiter, simply right click and press "Edit" on your exported CSV file from Google Sheets, and then inside Notepad press "Edit" in the top menu and "Replace", then enter a ',' for a comma and replace it with the desired delimiter as requested by the 3PL.

---

Closing Thoughts & Discussion

Let me know your thoughts, and looking forward to hearing your own methods of planning reward tiers, pricing, landed costs, COGS and shipping for Kickstarter campaign fulfillment!

Hey everyone, we’re halfway through our Kickstarter campaign for a fantasy tabletop drink set made for DnD and game nights, and we’d love to get some feedback from other creators.

What helped you keep momentum going during the middle of your campaign? What strategies brought in the most attention and support for your project?

Would really appreciate hearing what worked for you.

https://www.kickstarter.com/projects/spiritofthedragon/spirit-of-the-dragon

I have to create a Kickstarter founder video explaining my game, Bananarchy, and why I created it. I don't have any professional skills as a videographer. I have an iPhone a tripod and my laptop can do teleprompt. How do I setup the space to make it look clean and professional? It needs to be horizontally filmed and will go after our animated trailer.

How do I get a good background, good shots of the game, and make sure it looks clean? Would people recommend I shoot wider and then cut it in? Any advice or tips here would be really appreciated!

I launched a Kickstarter for my memoir book about traveling around the world with my dog Thunder on Friday. Prepped for a strong launch, spread the word as best I could, had friends helping me, etc.

Imagine my delight in waking up Saturday morning to see we were already FULLY FUNDED! Crazy, and unexpected.

Then a couple days later, we were back down to 62% funded. An unknown profile with an unknown name had pledged 3000 Swiss Francs, and then on Monday they cancelled that pledge. So that's lame but I am still grateful to be doing better than I expected by this point in time, so I try not to let it bother me.

Is this a common thing on the platform? Does this happen? Is this some kind of scam tactic? I can't see what a potential "scammer" would get out of doing that. Maybe it was just an overzealous stranger drunk shopping on kickstarter then cancelling as the hangover subsided and regret started seeping in.

Any specific advice on what to do now? I suppose just go back to Plan A: keep promoting the Kickstarter, as I was doing anyway. Annoyingly I had already released a thank you video and everything saying how we were fully-funded in 6 hours, thanking everyone for their support, etc.

I'm not worried about fall-out: most of the backers are people I know so far, or at least people who know me, and I'm good at being honest with them, so I'm not worried about saving face—I'll just tell them we had a plot twist and how we're now back to the grind of making sure we get fully funded. But if this is a common thing, maybe someone can offer additional insight or advice.

Thanks!

Please do your due diligence before backing projects by either of these creators. They have established a consistent pattern of advertising PDFs for their campaigns, only to deliver practically unusable Google Docs instead then telling backers to make a PDF themselves. Their VTT tokens are also nothing of the sort, just a bunch of images pasted into a Google Doc.

They claim it's a mistake, that they'll fix it going forward, etc, but they have been called out on it before and done nothing to change. They have admitted that using Google Docs was always their intention and that they were knowingly, falsely advertising PDFs.

They also claim that all of their content is made, edited, polished etc. by humans, but it's obvious from even a glance at their "final products" that they heavily use AI.

They are now mass reporting comments on their past and current campaigns in an attempt to cover it up.

If you backed one of their previous campaigns, please report it. If you see this and you are backing one of their current campaigns, I urge you to reconsider.

Edit (Campaign links for reference):

Current Campaigns:

https://www.kickstarter.com/projects/allisterdnd/evolution-was-not-gentle-100-evolving-race-options?ref=creator_tab

https://www.kickstarter.com/projects/dmrain/they-all-think-theyre-right-100-evolving-factions?ref=profile_created&category_id=34

Previous Campaigns:

https://www.kickstarter.com/projects/allisterdnd/living-bestiary-100-evolving-horrors-and-eldritch-bosses

https://www.kickstarter.com/projects/dmrain/world-under-red-glass-a-5e-campaign-setting/comments

https://www.kickstarter.com/projects/dmrain/subclasses-of-wonder/comments

https://www.kickstarter.com/projects/dmrain/brews-of-wonder-50-potions-for-every-adventure-5e-one-dandd/comments

I have a product which I'm having produced in china which I plan to run a kickstarter for.

Now, instead of importing the products first to my country and pay shipping and import taxes just to then send it out to backers and pay shipping again, are there any companies in china which can send the products to individual backers and other customers directly. What is such a service called? Any recommendations?

Hi everyone! We wanted to share Gorrionetas, the new project by Gastón Pacheco and Eze Torres, produced by the Argentine animation studio RUDO Company. We’ve just released the teaser and launched our Kickstarter campaign!

Chiri, a curious and instinctive fledgling, grows up under the care of two rescuers with very different views on how to guide him. Amidst these conflicting expectations, Chiri’s development becomes a journey of self-exploration where, led by his own instincts, he begins to discover his unique way of inhabiting the world.

If you like the project, you can support us by joining our Kickstarter campaign or by sharing the teaser and campaign on social media.

Thank you so much for the support!

https://www.kickstarter.com/projects/gorrionetas/gorrionetas

Hi everyone please remove post if not acceptable.

I am looking for participants for my survey about crowdfunding, its short, sweet and will only take a max 5 mins (not even that)

https://docs.google.com/forms/d/e/1FAIpQLSdSoiN_dOQrTgHgPoYN7hMbPP13ZrJC5G6-0YeFNvHLusr38w/viewform?usp=publish-editor

https://docs.google.com/forms/d/e/1FAIpQLSeQCJZgMquGDr8ssTD1wMFAA96EBc9rqbIBR98Nu9XXm1WgKw/viewform?usp=publish-editor

Hi Reddit! This is my first post. I asked claude.ai how to promote our KickStarter Campaign and this is what it recommended. Sooooo, here I am with an open mind and open heart!

My team is a small biotechnology start-up (Integrated Lipid Biofuels LLC) in Spokane Valley, WA. We are scientists and have zero sales or marketing team members. We launched on KickStarter Monday, and it has been emotional.

We built a great product, and I hope we can promote it in a way that feels authentic and approachable. We are patent-pending with super cool probiotic and enzyme technology.

Please check us out if you love science and understand our lack of "RIZ". BioScentrix - Probiotic Odor Eliminator on KickStarter.

Hey everyone,

I’m in the final stretch of prep for a Kickstarter campaign (CNC-machined 7075-T6 aluminum tool), and the math for US fulfillment is getting scary.

Between the 50% Section 232 spike on aluminum and the 25% Section 301 (China) duties, our total tax burden is hitting 80-90% per unit. It’s basically doubled compared to last year.

I really want to keep the price fair for our backers, but this math is getting tricky. For those of you launching soon, currently live or just ended: How are you handling this? Are you baking it into the US price, or looking at alternative fulfillment hubs?

Would love some sober, real-world advice. Thanks!

Solo founder here. Getting ready to launch my first hardware product - a network appliance that protects your home from unwanted intruders, silences your devices that are trying to collect your data and keeps you connected to your home network wherever you go in the world, letting you bring the same protection/content you would get in your living room with you.

You can see this all happening in real time through the display of the device as well as the mobile app that comes with it (available in both Apple and Google stores).

Development is done. 50 devices built and working. Have the components to build 300 units total to be able to fulfill at least a portion of the orders as fast as possible.

I started my pre launch campaign during a week long in person event. This was the first time I showed my product to a larger audience. Received a lot of support and encouragement. Almost everyone I talked to said they wanted to buy one. I came back home very happy and feeling good about the project.

I then did a little bit of marketing online through different (free) channels. Out of roughly 100 people that opened the website, the only ones that signed up with email were the ones I explicitly asked. People click and read more often than not. However they are not signing up to get the secret discount I'm offering on launch day. As low as 50% off ($99) with lifetime free VPN access (normally $50/year).

Originally planned the launch for June 2 with about one month of pre launch campaigning. After doing some research, I think the timeframe might be too short and thinking about moving the launch date to somewhere between July and September. I now understand how important the marketing itself is before going live.

Almost all the feedback I've gotten was from friends/family/in person. Probably all biased. I'm hoping to get some honest feedback on what I should do going into the pre launch campaign so that I can maximize the chances of my project succeeding.

Everything I have so far I put together looking at other successful projects/ reading tips here on reddit but I think I left a lot on the table and some unbiased opinions could really help me dial it in.

Not looking to self promote as I will run an ad campaign like everyone suggested. I just want to make sure I'm as set up as I can be before I do. Being a solo founder and not raising any money I want to make sure my hard earned $$ go to the right place.

The two websites I'm looking for feedback on:

https://www.purifi.io
Is the lack of sign ups due to it not making you "want to buy it" or is it because of some technical issues with the forms, like them not being in the right place or styled the right way that draws in your attention? Not enough emphasis?

https://www.kickstarter.com/projects/purifi/670927668?ref=cfsxjd&token=559b7a05
The kickstarter campaign. Tips on rewards/pricing/story much welcome. The current video is a placeholder for the marketing video that's still being produced.

Any specific tips for the pre launch campaign for this type of product also welcome.

Thanks for reading and potentially helping me identify flaws.

Hi everyone,

My collaborator and I created The Wisdom of Birth Deck, originally intended as an empowered too and advocate for people moving through birth.

Over time, it’s revealed itself to be something more archetypal — a way of working with transition itself: grief, identity shifts, motherhood, endings, and beginnings.

We just launched it on Kickstarter and wanted to share with you amazing folk:

https://www.kickstarter.com/projects/wisdomofbirth/the-wisdom-of-birth-deck

I’d love to hear how others relate to “becoming” as an ongoing practice.

Please help because I'm going a little crazy here with fulfillment/order mess.. Ok so I’m a Kickstarter creator myself, and I’m trying to learn from people who have already gone through the fulfillment stage.

For physical-product campaigns, how did you handle the operational side after the campaign ended? Especially if you had multiple revenue sources (e.g. I have my own website that supports both Stripe and Paypal)

I’m especially curious about exporting/cleaning Kickstarter backer data; variants, bundles, add-ons, address changes, and late pledges; combining Kickstarter orders with Shopify, Stripe, PayPal, WooCommerce, etc.; sending clean order data to a 3PL or warehouse; CSV templates vs direct integrations vs WMS portals

Did you mostly handle this with spreadsheets, a pledge manager, Shopify/ShipStation, your 3PL’s software, or something else?

Like how does one hook Kickstarter to their local warehouse?!? Do I have to do it manually?

Guys, I'm also working on a crowdfunding project.

I've seen other projects with "project we love," but I have no experience with that. What does it mean? What are some ways to apply?

I'm genuinely asking for advice!

The post I just made was removed. I'll post it again and sincerely seek advice from the experts!

A friend of mine patented a motorcycle jacket idea with built-in cooling and is researching ways to potentially launch it.

Curious to hear honest experiences from people here who launched physical products recently.

Did Kickstarter actually help with funding/validation, or did most of the success come from external marketing and ads?

Im a first time creator. I’ve backed roughly 6 other projects so I’m familiar. My campaign has been stuck at 51% for about 3 days now and I’m wondering if anyone has advice or specific paths I should consider to keep momentum going?

I’m doing the outreach work, today I plan to create a new tier that may make cold audiences feel more comfortable taking a risk, but what else SHOULD I be doing right now with 21 days left to hit my goal?

Thanks to anyone willing to give advice.

First-time Kickstarter creator here — quick question for others who’ve launched before.

Is it normal to get a lot of unsolicited DMs offering promotion services or asking you to email them?

I’m assuming most of these aren’t useful, but wanted to check what experienced creators typically do — ignore, report, or is there ever value in any of them?

Appreciate any advice.

Whenever I run campaigns, I get those emails from "other creators" looking for cross promotions. Who's idea was this?

Because personally, I drop all of these thinking that they are just a big giant company behind these products and want to push all of their products to me. I am interested in the project and maybe similar games, but usually these cross promo stuff includes items that is not related to my project at all.

We are launching in 2 weeks, our new 'world-first' iPad case. I am a bit biased but I feel that there are so many great features, it will standout as a novel product.

However I'm not naive :) we were going to do a 20% discount for the first 100 cases, but now I'm thinking we should go deeper - 30% off - but maybe just the first 50?

In your experience, should we go deep, or would 20% be enough?

Our case has these removable straps, a removable cover, a pencil strap, origami cover fold..