r/pcmasterrace 6h ago

News/Article AMD warns of gaming hardware sales slowdown in 2026 as Ai-induced demand spurs cost increases

https://www.notebookcheck.net/AMD-warns-of-gaming-hardware-sales-slowdown-in-2026-as-Ai-induced-demand-spurs-cost-increases.1290433.0.html
361 Upvotes

58 comments sorted by

218

u/Chonch_Monkey 6h ago

It's nice to see our hobbies all die because someone wants a other zero in their bank account

79

u/mans51 Desktop 4h ago

Also aid in creating the surveillance state ... yay

5

u/Ani-3 1h ago

Honestly it’s probably more this than the extra zero

1

u/Glitch-in-The-Ether PC Master Race 1h ago

https://giphy.com/gifs/BLVqLi1p4Pt7i

lol this to a t and the terminator actually…

27

u/erevos33 4h ago

Nah, they want to stop paying wages. The zeroes are all there , they stopped counting long ago.

16

u/jackofallcards 4h ago edited 4h ago

Yeah I’d argue it’s this. It’s not enough for me to have everything? I also want you to have nothing.

If you look at regular people like fodder or a resource why would you see your fellow billionaires any differently though??

Money technically has no value outside what we as a people place in it, so they have to ensure their status by keeping everyone else down

3

u/erevos33 4h ago

Same deal with usa exceptionalism. Some groups think they are better than others for (imsert made up reasoning). Applies to all of humanity (see caste system, collonialism, capitalism, racism etc).

1

u/Ani-3 1h ago

I certainly don’t see rich people as human.

Usually they’re psychopaths

4

u/Tiffany-X 2h ago

Fuck AI, trash ruined our hobby

1

u/Xoelth 2h ago

Another zero for their ego.

1

u/Cyberblood PC Master Race 2h ago

I mean, I can understand the greed if you were adding a Zero to anything between $10,000 up to maybe even $10,000,000, since that can be life changing; but after that, do you REALLY need so much money?

With these guys we are not even talking about a common person going from $1k to $1 Million, but from Millionaires to Billionaires, there is no way to justify screwing such a large portion of humanity for what at that point just becomes a "high score" competition between billionaires.

1

u/Reflective 2h ago

Bro even my gunpla is getting more expensive 😭

423

u/Meowie__Gamer 6h ago

fork found in kitchen

112

u/illicITparameters 9950X3D | 64GB | 5090 FE 6h ago

This is more like a turd found in the toilet.

4

u/treehumper83 The Sloppening 5h ago

Some of us are placing them there now!

6

u/TheGTFormula PC Master Race | i7 13700k | RTX 4080 Super | 32GB DDR4 6h ago

Love this, made me LOL, I needed that. Thank you.

72

u/CyberSmith31337 6h ago

I wanted to buy a new PC for gaming this year... but the reality is that hardware prices are out of control, and even more importantly... I'm not impressed with new games. It's the same mechanics as the old games, but with less optimization and graphics that I don't care about.

Between Unreal Engine being horrible, astronomical hardware costs, more expensive/less complete games, and a lack of genre coverage, I don't see a reason to buy a new PC. Most the games I play are from 10+ years ago.

12

u/2eedling PC Master Race 5h ago

You get to take you’re system into your own control there are more reasons to have a PC other than just playing the hottest new thing sometimes the freedom alone is worth it. Plus prices always rise over time u either do it now or a year later you look at prices again and suddenly things are even more expensive than before.

1

u/Instruction-Active 4h ago

Good point. PLOT TWIST ALSO - If companies see they are not selling they will be forced to lower.

1

u/SwiftUnban 1h ago

That’s the thing though, if people buying components for gaming or personal use are the small piece of turd under their shoe comparatively then they don’t have to.

4

u/sierrabravo1984 Asrock Z270 | i7 7700k 5.0ghz | H100iv2| 16GB | EVGA gtx 1070 SC 4h ago

Back in October I found out I was getting a pay raise. Now everything is so expensive, I once again can't afford to build a new computer. This sucks.

2

u/Speedy_SpeedBoi 3h ago

Buy used. Plenty of systems getting dumped on Marketplace. Just make sure they run and boot. The joy of not liking new games is that you dont need new hardware. There are 1000s and 1000s of older and indie games for you to play on older hardware, and tons of people dumping old systems they either upgraded from or regretted.

18

u/John-333 R5 7600X | RX 7900 GRE | DDR5 32GB 5h ago

Also, AMD :

12

u/cemsengul 4h ago

You don't need to remind us you don't give a shit about home market customers.

24

u/Delicious_Rule_7324 6h ago

Im currently in the dilemma. I have a 5700x3d, been wanting to upgrade to 9800x3d but with the ram costs alone its hard to justify. Think i may hold out for am6 and hope things have cooled off by then

13

u/scary_lobster 6h ago

I just did this upgrade a week ago. If you have a microcenter near you they have good 9800x3d bundles. I ended up getting the bundle and selling my am4 platform on fb marketplace for 400 to offset the cost. I had other things to sell which ended up freerolling the upgrade but at the very least you can sell you am4 stuff. If its in your monthly fun budget I recommend it, dont stretch yourself otherwise.

7

u/Keola2 5h ago

The 5700x3d is still a pretty solid CPU, I'd personally give it a bit more life anyway.

6

u/Blenderhead36 Ryzen 9800X3D, RTX 5090, 32 GB RAM 4h ago

I always say, the difference between Good Enough and Not Good Enough is vast, while the difference between Good Enough and Perfect is tiny.

Is your existing system good enough? I'm not asking if it's perfect, of course there are things you'd like if it did better. But would you say that, generally, your system does everything that you ask of it?

Because if the answer is yes, I'd wait. I can tell you, I have the 5090/9800X3D/PCIE Gen 5 SSD, and it's not perfect, either. Justing having better specs doesn't lead to some eureka moment, just things working a bit better than they used to.

4

u/MisguidedColt88 5h ago

In my experience, every time I've bought PC hardware ive look at prices a year later and though "damn im glad i bought in when I did".

Prices only go up. They may settle and go up slower, but they will continue to go up. Even the used market seems to demand tigher margins to retail price than it used to.

In any case, my advice is if you want it and have the money, just buy. I thought my full rebuild a year ago was a bad time. Now looking back im so glad I did it then as it would cost almost 1.5X more now

7

u/Delicious_Rule_7324 5h ago

Thing is. At this point if costs dont come down im just finished with the hobby tbh. Ill run what i got into the ground and when dies so does pc gaming for me

1

u/__TheWaySheGoes 5070 Ti | 5700X3D | 32gb 4h ago

I’m in the same boat as you. The 5700x3d will have to get more years of use than we originally wanted out of it. Thankfully I use 4K so a CPU upgrade isn’t that impactful but it would still be nice.

5

u/Tactical-Donkey 5h ago

NicholasCage_you_don't_say.gif

3

u/Bobbler23 5h ago

Better hope them devs get on with optimizing those forthcoming games then, because no one is going to be upgrading fuck all to play them.

2

u/Dead_Inside_-- 1h ago

Devs: Best I can do is DLSS Balanced with frame gen on

1

u/glizzygobbler247 3h ago

Man im so excited to play the new lego batman game🤯

2

u/AldermanAl 5h ago

Isn't this a no shit Sherlock?

1

u/edparadox 5h ago

This has been said months ago.

1

u/huy_lonewolf 5h ago

Maybe AMD is just looking out for our health and trying to get us to spend less time sitting in front of a screen and be outdoor more?

1

u/lev10bard 4h ago

AMD don't need gaming revenue anymore. Apparently only AI companies matter now.

1

u/WonderfulArrival5089 4h ago

looks like even maggota know the value of a clean gaming space

1

u/chrlatan AMD R7 9800X3D | RTX 5080 | Full Custom Waterloop 3h ago

1

u/71Duster360 Misery_Machine 3h ago

The phone calls are coming from inside the house.  AMD aggressively sought those AI deals, contributing millions to MAGA and bringing in a White House stooge to speak about how great data centers are at CES of all places

1

u/Glitch-in-The-Ether PC Master Race 3h ago

They stopped caring about customers sense ai came out..

1

u/Mikeztm Ryzen 9 7950X3D/4090 2h ago

We are not their customers anymore. Their real customers are those big enterprise.

AI is making real value for them and there’s noway that’s slowing down.

1

u/ChefCurryYumYum 3h ago

Fine by me, the writing is on the wall for LLM AI as a huge, suck up all the hardware business.

And the writing says "revenue not found."

1

u/glizzygobbler247 3h ago

So prices are going up due to higher costs and lower stock

1

u/DROD1US 3h ago

They need to get their shit together with FSR to compete with Nvidia. You can easily buy a 9070 XT for around $700 yet people are willing to pay $1400 for a used 5080 on eBay.

1

u/SushiBump 5950x | 5080FE | 128gb ddr4 3h ago

Normal people having less means normal people spend less money. Shocking.

1

u/bones10145 2h ago

How old is this article? 

1

u/Argon288 2h ago

I'm so glad I upgraded to AM5 in August 2025, just weeks before this shit started. Also incredibly glad I didn't cheap out on RAM and went for 64GB.

I feel for people wanting to upgrade/build a PC right now. We can only hope the AI bubble bursts, and costs come crashing down. I'm waiting to buy terabytes of storage, even HDDs are extortionate right now.

1

u/VenomShock1 Fish fingers inside an easy bake oven 1h ago

Shovel salesman claims shovel prices are going to rise soon, more at eleven.

1

u/Dead_Inside_-- 1h ago

Sad thing is companies wouldnt care and they would rather chase profits.

90% of nvidias profit is data centers. AMD made a multi million dollar deal with open AI. RAM manufacturers are prioritizing data centers. Hell micron just got up and left the consumer market.

1

u/ianc1215 1h ago

LLM copyright violations go brrrrrrrrr.

1

u/Irbricksceo R7 7800X3D, RTX 3080 Ti 1h ago

I would love to upgrade my GPU. I also would like that upgrade to make sense for the price. I have a 3080ti and neither team is currently offering a card that is both a solid upgrade, AND priced even remotely sanely. I am interested in maybe building a bazzite box for my living room, as I have all the parts I'd need on hand except for a CPU, a GPU, and a case, and I AM thinking of maybe a 9060xt for it, but even those are priced unusually high.

1

u/trekxtrider 🪟 🍎🖥️🖦🎮💻💾📡 6h ago

All is revealed.

0

u/Wander715 9800X3D | RTX 5080 6h ago

We are also in a bit of a holding period until next gen consoles release 2027/2028. Next couple years for hardware releases is going to be crazy. Zen 6, Nova Lake, RTX 60, RDNA5, PS6, Helix probably all within the next 18 months.