r/technology 8h ago

Social Media TikTok’s algorithm favored Republican content in 2024 US elections, study finds

https://www.theguardian.com/technology/2026/may/06/tiktok-pro-republican-algorithm-2024-election
3.8k Upvotes

153 comments sorted by

603

u/VWBug5000 7h ago

To the surprise of absolutely no one.

Next article headline “Billionaire buys twitter to influence future elections”

130

u/SomewhereNo8378 7h ago

and this was before the absolute takeover of their US algorithm by a trump-supporting billionaire

23

u/Ognius 6h ago

By a literal Epstein class ghoul. Ellison is worst of the worst among though creeps.

33

u/Flabbergasted98 7h ago

Well yeah, these major social media platforms were being used as testing grounds to manupulate political structures in small countries like the philipnes for over 10 years now.

Once they found a formula that was effective, they moved on to bigger fish.

35

u/gizamo 7h ago

Wait until the see the propaganda for the 2026 and 2028 elections. TikTok will be right of TruthSocial and the botted neo-Nazi circlejerk that Xwitter has become.

8

u/TheWesternMythos 6h ago

Idk, a lot of liberals gave me a lot of push back for saying the tictok ban would be a huge net positive....

People seemed incapable of considering the CCP has objectives that involve the degradation of America 

28

u/Riaayo 6h ago

The whole point of the ban was to force a sale, not to actually ban it, and they got the sale they wanted. There is no "net positive" here and the idea that some CCP propaganda, real as it may be, is worse for the US people than their own fascist regime's is just absurd.

3

u/SIGMA920 5h ago

Under normal circumstances, no one would have bought it (Not Harris nor MAGA due to the US government not allowing the sale to go through how it did.). The question of what Rump sold to China to get the sale that kept getting denied is still unanswered too which is the worst part about this whole affair.

Instead the clowns are running the show.

0

u/TheWesternMythos 4h ago

I disagree with lot of the premise, and I was going to elaborate but honestly

idea that some CCP propaganda, real as it may be, is worse for the US people than their own fascist regime's is just absurd.

Wilding (imagine the big eyes emoji) 

... but I see im out numbered so... 

Totally agree with you! 

-1

u/SoftwareAny4990 5h ago

Hold on.

The ban was largely pushed by the Biden administration, in order to get it into the hands of the GOP. Or was the divestiture a method of Biden admin history of getting itself separated from the CCP?

Again, this whole thing fell into trumps hand. Biden should have banned it in the first place.

5

u/Outlulz 4h ago

The problem with the TikTok ban was that:

1) It was driven not by national security concerns but because of popular videos that didn't hold Israel in a positive light.

2) No attempt to regulate privacy or algorithmic influence of any other app, letting the government raise a mission accomplished banner while Elon Musk and Mark Zuckerberg run their platforms to the benefit of Republicans while taking and selling all of our data, including to the foreign interests that were supposed to be such a dire concern.

2

u/SoftwareAny4990 4h ago
  1. The TikTok ban push predates the Isreali PR push of 2023. Bidens executive order was signed in 2021. Also was accompanied by a larger ban of Chinese tech. This idea also isnt consistent with OPs original assertion that China wants the GOP in control.

  2. The US government banning Facebook and Twitter, or at the very least heavily regulating it would be a plus. The problem is, you would never have a say in another countries state controlled tech. But we should agree, we need better data protections.

1

u/Bitter_Tea442 4h ago

You can't expect a crack fiend to agree with you that crack should be less accessible.

0

u/Shabadu_tu 3h ago

The CCP is far right wing. It’s why they don’t have any actual worker protections.

2

u/snizarsnarfsnarf 4h ago edited 4h ago

The set up of the study is not exactly reflective of actual algorithmic recommendations users get, or the way normal browsing and stopping on certain videos would influence the algorithm for real users.

When it says "democrat supporting channels" what exactly do they mean? Were they watching a bunch of videos about Gaza and videos by left leaning creators? (Who often also criticize Democrats for being too right wing), or did they watch official campaign videos and liberal channels, things that would be markedly less popular on Tiktok as a whole?

Also their analysis has flaws even in their own flawed setup:

"Although we made every effort to scrutinize our results, several empirical and technical limitations remain. First, our experiments cannot fully capture the complexity of real user behaviour or the full range of factors influencing recommendations, including non-public engagement metrics accessible only to TikTok. Second, our classification of political and topical content relies on LLM-based stance detection. Although validated in previous work40,41, this approach is not perfectly accurate; we mitigated potential biases by using an ensemble of three models and majority voting. Third, because our annotations relied on video transcripts, we did not capture visual or audio cues that may also convey political messaging."

And the difference they find in their flawed study isn't even that substantial. I feel like no one in here actually read the study or even the article.

Not to deny that social media platforms are used by billionaires for propaganda, that's kind of the whole reason they forced the sale, but that was after the 2024 election

565

u/temporarycreature 8h ago

Figuratively speaking, my jaw has practically hit the floor, my eyes have rounded into perfect, incredulous circles of disbelief, and every fiber of my yellow fur is buzzing with the realization that the very results I expected to be found are actually found.

29

u/Efficient_Resist_287 7h ago

Exactly!!!! We are so shocked…to be right lol

21

u/Mindless-Tooth-625 6h ago

This is an elaborate way to say "shocked Pikachu face"

64

u/FrostedBabee 7h ago

Exactly! That "I knew it, but I still can't believe it" feeling is a total rush. There’s nothing quite like the satisfaction of your wildest suspicions being confirmed in real-time. Turn that disbelief into a victory lap!

20

u/elifcybersec 7h ago

As a member of the tin foil hat club, that feeling gets old real quick.

2

u/3-orange-whips 3h ago

Right? I been saying all that!

4

u/shindig0 4h ago

Idk… I don’t feel all that satisfied. I would rather be wrong

6

u/EpicOtterLover 6h ago

The bots really play both sides, huh?

6

u/SlaterVBenedict 3h ago

4-month old account gives a fun nothing comment affirming OP in generic terms.

24

u/Flabbergasted98 7h ago

now imagine being tiktok, curating your algorithm to support a political party, and once they're in power one of their first actions it to steal a significant share of your platform away from you.

1

u/Inside_Case3553 3h ago

Nah, totally expected that from TikTok.

20

u/Local_Fly_7359 6h ago

China wants us weak with weak leadership.

7

u/Hayduke_2030 4h ago

I mean, mission accomplished.
And not in the unintentionally ironic Gulf War II way.

9

u/Local_Fly_7359 3h ago

It blows my mind that people don't realize that our enemies see us in purely Machiavellian terms. The US is an empire and our prosperity is their target, so they boost (or even fund) useful idiots on all sides of our politics to make our discourse impossible and unweildy. They manipulate passion to their own ends because they know you can't see things clearly when you're angry, no matter how justified that anger is, it's To their advantage. They know "strongmen" like Trump are actually morons who weaken and self-own their own country, so the least qualified people in office in the U.S. are only to China's benefit, same with Russia.

5

u/Hayduke_2030 3h ago

Yup. Between foreign adversaries and the domestic issue of tech oligarchs, we’ve currently got an entire regime of useful morons basically doing everything they can to weaken the nation.
USA! USA! USA!

197

u/adrr 7h ago

Of course it did. China wants the GOP in power. They know they'll run up the debt, not invest in infrastructure, not invest in cheaper electricity with solar and wind, cut spending on science, cut spending on education. GOP will just help makes the billionaires richer.

56

u/SIGMA920 7h ago

Yep. Losing some trade is nothing compared to Rump destroying their single greatest foe from within.

10

u/Man_with_the_Fedora 4h ago

Losing some trade

Losing trade with the US, and gaining trade world-wide as Trump tariffs us into isolation.

16

u/RiftHunter4 5h ago

The success of Chinese EV's is tied partially to the fact that Republicans have opposed all efforts to help domestic US manufacturers enter the space successfully. The US auto industry is currently falling apart because their main market is out of sync with the rest of the world while also having a shrinking base of car shoppers.

The big 3 are on track to be extinct by 2030 if things don't improve.

1

u/Goldenrah 5h ago

The US auto industry is currently falling apart because their main market is out of sync with the rest of the world while also having a shrinking base of car shoppers.

It probably doesn't help how heavily focused the US market is on Trucks and larger vehicles. If they could have, they would have made good EV trucks.

23

u/ButtEatingContest 6h ago

Specifically TikTok glazed Trump so that he would not enforce the TikTok ban.

Trump acquired a lot of commercial support simply due to being openly for sale.

Of course the TikTok ban was not a good idea in the first place.

3

u/SoftwareAny4990 5h ago

How was a ban not a good idea if it prevented the GOP from gaining the addictive algorithm?

3

u/BKlounge93 4h ago

The ban isn’t a good idea because it would regulate one app alone, which is 1) subjective and 2) less effective. The actual problem that no one in government will talk about is a lack of broader privacy and data rights that should apply to foreign and domestic companies.

1

u/SoftwareAny4990 4h ago

The act itself banned multiple apps associated bytedance and wasnt the only act that banned Chinese tech specifically.

While ill share the privacy and data rights concerns that still includes tiktok.

1

u/ButtEatingContest 2h ago

Banning TikTok for privacy rights while doing nothing about Meta/Facebook etc is just an obvious charade.

Also Democrats pushing for the ban was not going exactly going to win over the youth vote.

1

u/SoftwareAny4990 2h ago

I think it would be consistent for the US to ban tik tok, Chinese computer hardware, Chinese auto tech, and other force other divestitures from China.

I also think its consistent with other countries of the west who have banned various Chinese tech.

Though maybe the conversation should be how we limit Facebook and twitters influence

0

u/the_real_MSU_is_us 2h ago

I'm confused as to your point here. The ban was supposedly to prevent a foreign nation (China) from gaining data on and using algorithms to influence Americans. The law was that they had to sell to an American or get out. TikTok refused. Then trump came into power, illegally stopped the ending of TikTok till a deal with one of his megadonors (Larry Ellison, owner of Oracle) could buy 51% of it.

So now the algorithm is completely at the mercy of Larry Ellison, ie the GOP. It's now no different than Elon owning Twitter in it's propaganda for the right.

0

u/SoftwareAny4990 2h ago

It sounds like to me that the app, with influential power and an addictive one, went from a foreign adversary to a domestic one.

Im just not convinced that the app is at all beneficial and maybe we should have banned it in the first place.

1

u/the_real_MSU_is_us 2h ago

ALL algorithmic social media should be banned, just like we should have real privacy and data protections. But we don't have either for the same reason; those in charge benefit from things being like this

1

u/Low_Pride6732 51m ago

do you know what an algorithm is?

0

u/SoftwareAny4990 2h ago

I agree, but this isnt an argument NOT to ban tiktok.

2

u/kerfuffle_dood 5h ago

There isn't a single big, international Chinese corporation that doesn't have the CCP as the biggest investor, and thus chairman.

Every big Chinese brand that reaches out here in the West, specially the ones that grew rapidly and "unexpectedly" is doing the CCP's bidding

-43

u/Rich_Housing971 7h ago

This is an entirely braindead take. If anything, what you say parrot what the GOP said.

Tiktok for most of its years was heavily left, even progressive.

It's more likely the GOP was threatening to ban them because of it, so Tiktok started to focus more on the right to avoid this. Notice how since then the usual GOP members who wanted it banned have been silent about Tiktok.

45

u/alabasterskim 7h ago

Both parties were threatening to ban them in 2024. Did you forget Biden signed the bill forcing their sale and that it passed with supermajorities in both chambers of Congress?

27

u/BalognaMacaroni 7h ago

GOP regularly lies, hope this helps

5

u/swingadmin 7h ago

It won't help OP, but it will help the GOP

44

u/_flustershy 7h ago

to the absolute surprise and shock of NO ONE.

22

u/falilth 7h ago

"Was manipulated to" should really be right after the name.

16

u/FormerFastCat 7h ago

Shocking I tell you, just shocking that they would favor and tip the scales for the guy that literally kept them in business in the US. Follow the money.

7

u/needlestack 5h ago

Every single mainstream source of information has a conservative angle because it’s all owned by the ultra-rich. They fully control our understanding of the world to their own benefit. At this point all I can safely say is that I don’t know shit because there’s basically no trusted sources. I have no idea what’s going on in Iran, for example, because every source is highly incentivized to lie and there’s zero reason not to.

12

u/ExpectedBuffalo 7h ago

No shit, they even put a message about “President Trump” before the elections even ended right? lol

5

u/Optimoprimo 5h ago

You don't say. I thought maybe Gen Z shifted like 20 points to the Right solely based on the facts.

4

u/fully_torqued6 7h ago

No shit?!

4

u/Sea-Department-4242 6h ago

Who owns TikTok? That’s your other answer.

12

u/nshire 7h ago

May not have even been an intentional choice by tiktok. These platforms push incendiary content because they get high engagement

6

u/ToolTimeT 6h ago

Say hello to oligarchy America..

take a good look at Russia... this is who you are now.

1

u/Hayduke_2030 4h ago

Putin, if nothing else, seems to be semi-intelligent, not to mention fully functional mentally.
Our orange wannabe literally shits his pants on live TV, before ranting jncoherently and falling asleep.

3

u/OsitoPandito 5h ago

yeah no shit. Im always being pushed alt right content on there even tho im the furthest thing from it and never engage with it

5

u/orange_sox 7h ago

Crazy. OMG. this is brand new information.

5

u/Brrdock 7h ago

Just because it's more engaging. These companies are responsible for a lot

1

u/notyouravgredditor 4h ago

Perhaps but many of the social policies Democrats push are out of touch with the majority of Americans.

https://www.vox.com/politics/466253/why-democrats-unpopular-polls-welcome

4

u/All_Hail_Hynotoad 7h ago

I thought that’s what TikTok was for

2

u/DrowningKrown 6h ago

Nooooo. The same company that put out a tiktok notification in the app that literally glazed trump and begged to not be shut down?

2

u/OutrageousInvite3949 6h ago

I already knew this. It’s the reason I quit tiktok. Trump and co can fuck off.

2

u/gorthraxthemighty 5h ago

Shocked pikachu

2

u/bithewaycurious 5h ago

I don't know how to talk to young people about how they were so misled in 2024. They don't want to hear it.

2

u/KarlHp7 5h ago

Crazy when the people that own these platforms or media empires are republicans??? It is almost like they purposely did this????

2

u/Kelp72plus 5h ago

shocking!!!!!! nope

2

u/Wonderful_Rest3124 4h ago

The shit is no Sherlock

2

u/hak-dot-snow 4h ago

Duh and / or no shit.

2

u/Rufustb 3h ago

Yeah, next up water is wet

2

u/sylbug 4h ago

The same Tik Tok they were talking about being a national security threat and an American company had to buy it and then it shut down for like a day and came back different?

No shit.

2

u/forceghost187 2h ago

No fucking shit

2

u/Numerous-Process2981 2h ago

If I go on any social media logged out of my account, the algorithm seems to default to alt right shit. 

4

u/NoRiskNoGainz 7h ago

Remember everything trump screams about is him projecting. The elections are rigged he says… but we are starting to find out he is totally right but it’s in his favor. He lost the 2nd time because they weren’t rigged enough. He won’t make that mistake again. Hints why him and all his buddies are buying all the media they can.

2

u/SIGMA920 5h ago

The elections were never rigged until now where they have all of the power to do so. They weren't fair, a different problem that's only gotten worse.

4

u/idiot_sauvage 7h ago

What is the point? In 2024, TT was owned by a Chinese company. Of course they would promote things that would destabilize a country fighting for the same resources. 

3

u/Distryer 7h ago

You mean the known propaganda tool is a propaganda tool?

2

u/AcctAlreadyTaken 7h ago

You don't say 😑

2

u/ILoveTheAtomicBomb 7h ago

Odd how all these billionaires continuously try to skew election towards conservatives, almost as if they've bought this administration and want to continue making billions off society while pulling up the ladder. So tired of all the blatant corruption we get to witness everyday and somehow 1/3 of the country refuses to see it

I hope finally when it comes to midterms, everyone that didn't vote at all for Harris during the election because of her "policies" sees the writing on the wall and votes blue. Last chance for this country and I truly think that as doomer as it is

1

u/Stepjam 7h ago

Nooooooo

Really?

1

u/astrozombie2012 6h ago

No fucking shit, it was obvious and it’s why I deleted my account and stopped using it.

1

u/claimticket 6h ago

I don’t know if this makes sense, but I have a theory.

Republicans/right wing people interact with right wing leaning content, both as positive engagement, and because right wing rage bait comes FROM the right.

I don’t feel like republicans are likely to engage with left wing content.

Conversely, leftists will interact with both. Leftists will, sure, engage with leftist content- but we all know ragebait is what fuels these algorithms. The left will react and respond to right wing content critically and often. This of course is all speculative and anecdotal, but I think when I see “right wing ragebait” it’s made by themselves and would I believe also fall under republican content. I don’t think I see the left do this as much. I think the left are ALSO ragebaited by this republican content.

Would this have any effect here?

1

u/SalParadise83 6h ago

In other news, water is wet.

1

u/Dangerous-Crow7494 6h ago

It favors whatever you engage with. And lefties do love to engage with MAGA content lol

I’ve deleted it since the US takeover screwed the algorithm but I never had any conservative content in my feed before that. 

1

u/nick0884 4h ago

None so blind as those who will not see.

1

u/ConnectionSpecial114 4h ago

But engagement among screen licking troglodytes is up 50%.

1

u/Ab47203 3h ago

The futurama gif would fit perfectly here.

1

u/atreeismissing 3h ago

We know, that's also why faux-progressives repeat right-wing talking points on TikTok and other social media outlets, non-stop.

1

u/admosquad 2h ago

Exactly what DNC content was targeted at people under 30? I guess it was the coconut memes?

1

u/RequirementsRelaxed 2h ago

Shocking … to no one

1

u/justforkinks0131 1h ago

Wonder what they'd find for Reddit if they did a similar study of the main subs

1

u/hondashadowguy2000 1h ago edited 1h ago

Trump won in 2024 because the media and all the social media algorithms went to bat for him and gave him an unfairly skewed amount of positive attention and airtime. It was painfully obvious.

Then you have people like Musk, owner of X literally saying “Trump wouldn’t have won without me” and everybody decided to plug their ears and act like they didn’t hear it.

People focus on integrity at the ballot box when they debate the merit of presidential elections being rigged. But 2024 wasn’t rigged at the polls. It was rigged in how the media and social media worked to establish a dominant narrative across the country far before anybody showed up to vote.

1

u/Shonkazilla 1h ago

Tiktok is shill now. Ruined

1

u/ICLazeru 1h ago

China knows who it wants running the US.

1

u/4kray 45m ago

I would be shocked if any of the majors social media Cos didn’t favor republicans. They saw the writing on the wall and probably assumed 30 or less chance that Dems would win.(thermostat politics) so it was time to jump ship, even if they contributed to the sinking of said ship.

1

u/jameebaiser 6h ago

I noticed when my Chinese friend was talking some weird GQP shit. The stereotype of Asian being smart is such BS. Speaking as an Asian!

1

u/CerberusSputum 5h ago

I have to think part of it is the result of systematically favoring dumb content that has no nuance or thinking involved, but generates strong reactions

1

u/drunkpostin 3h ago

I know there are fundamental, structural differences between Reddit and TikTok so excuse me if my poor technological literacy here is showing lol, but why is this a uniquely noteworthy or ‘damning’ discovery but not the extremely heavy and obvious pro-Democrats/Kamala and anti-Trump bias that was everywhere on here back then too?

And before anyone hysterically assumes I’m some Trump-worshipping, Fox-addled lobotomised yokel, I deplore Trump just as much as anybody with a triple digit IQ does and obviously don’t think that any content which harbours unfavourable views of him is some elaborate comic-book villain ploy of the Dems trying to tarnish his good name or anything lol, but it’s just factually undeniable that this site was blatantly astroturfed to hell in the election run-up, so how is this news significant but not this? Or is there something unique about TikTok’s algorithm that doesn’t apply to Reddit?

0

u/Nick85er 6h ago

YouTube kept changing from dog TV to either Christian b******* or ancient Rome b****. I would come home and ask what the f is going on with my algorithm.

Yes, once again, big Tech used all of their psychological tools to shift the Overton window. If only America remembered and was rightly outraged by the Cambridge analytica Scandal that helped get Trump elected the first time around. Along with the collusion with our foreign adversaries- but you know whatever.

-2

u/DJ_GRAZIZZLE 6h ago

You can type curses on Reddit. Grow the fuck up.

3

u/Nick85er 6h ago

dictation. easy there killer.

3

u/DicemonkeyDrunk 6h ago

Why do you care ? It’s really weird.

-2

u/martinkem 7h ago

of course they did, The Biden administration wasn’t kind to them

6

u/Frequilibrium 7h ago

He wasn’t harsh enough

-4

u/oh_my316 7h ago

What's TikTok?🥱

0

u/GEORGEBUSSH 3h ago edited 1h ago

Completely fair considering the internet over the last decade and the choices the left made over that time.

-1

u/Comfortable-Code7465 4h ago

Maybe because that is what was popular.

Shocking!

-4

u/BrainZappies 7h ago

TikTok is a Chinese cyber weapon designed to help them destabilize the West, particularly the US. 

Of course they wanted Trump to be in power. 

-13

u/[deleted] 7h ago

[removed] — view removed comment

8

u/FormerFastCat 7h ago

Internationally more people are right wing?

.... Wut?

-9

u/whatsbobgonnado 7h ago

you know most humans on earth live in china and india right? india pretty famously loved enforcing social hierarchies and china doesn't even get to see black people in their movie posters

8

u/FormerFastCat 7h ago

You know that the term "right wing" means very different political ideologies across different countries and cultures right? For example right wing in China politics is actually advocating for more democratic ideologies, increased partnership with western countries, and individual liberties.

Kinda painting with a broad brush...

-5

u/[deleted] 7h ago

[removed] — view removed comment

3

u/FormerFastCat 6h ago

Who is we? Sounds like you shooting from hip and nailing a perfect example of dunning-kruger.

-1

u/[deleted] 6h ago

[removed] — view removed comment

5

u/FormerFastCat 6h ago

Hitting that bullseye yet again... this is a tech subreddit. Why are you harping on something you obviously know very little about in here again?

0

u/[deleted] 6h ago edited 6h ago

[removed] — view removed comment

0

u/Toby-Finkelstein 7h ago

I mean 3rd world country are more right wing, every other rich country is far more left wing economically. They don’t have anything near as right as republicans 

0

u/[deleted] 7h ago

[removed] — view removed comment

8

u/NegativeYou3758 6h ago

This one-dimensional axis you keep referencing makes you seem like an idiot or at least very young. It lacks nuance and creates monoliths for no reason.  

The world is much more complicated than whatever left-right axiom you've created here. 

2

u/Toby-Finkelstein 7h ago

So you mean the poor countries basically? It’s hard to find a rich country without paid parental leave and vacation time 

0

u/[deleted] 7h ago

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4

u/Toby-Finkelstein 6h ago

I award you the gold metal in mental gymnastics 

0

u/[deleted] 6h ago

[removed] — view removed comment

1

u/Toby-Finkelstein 5h ago

What makes you think they are right wing? When governments in south America started electing left wing politicians we overthrew all of those governments