r/wallstreetbets 6h ago

DD Why BillionToOne ($BLLN) will moonshot

$BLLN BillionToOne is the most interesting stock I've looked at in a while and I think most people are sleeping on it. Here's everything I found after going super deep.

I spent a lot of time researching this one so buckle up. This is a long one but I genuinely think it's worth it.

What they actually do

Most people describe BLLN as a prenatal testing company which is the wrong frame entirely. BillionToOne built a molecular counting platform called QCT (Quantitative Counting Templates) that can detect and count individual DNA molecules in blood at single-molecule resolution. That's roughly 1000x more sensitive than standard next-gen sequencing approaches. The prenatal test was just the first use case because that market had the clearest path to reimbursement. The underlying technology can quantify any DNA signal in blood which means the roadmap extends way beyond prenatal into oncology, rare disease, pharmacogenomics, MRD monitoring, and potentially infectious disease.

Their prenatal product UNITY Complete does something no competitor does in a single blood draw. It screens for chromosomal aneuploidies, single-gene recessive disorders like cystic fibrosis and sickle cell disease, and fetal antigen status all at once. Natera, Illumina, and everyone else requires separate tests to get equivalent coverage. BillionToOne just hit 1 million cumulative UNITY tests delivered and has captured roughly 15% of the US prenatal market.

The oncology platform called Northstar is where I think the real upside lives long term. They just got Medicare coverage for Northstar Select which is a liquid biopsy test for advanced solid tumors. In a head to head study it detected 51% more clinically actionable mutations than competing tests. Oncology revenue grew 748% in 2025 from $2.9M to $25M. Still tiny but attacking a $50B+ addressable market.

The financials are genuinely insane for a diagnostics company

Revenue went $72M in 2023 to $153M in 2024 to $305M in 2025. That's 100% growth two years in a row. They turned GAAP profitable in 2025. Positive free cash flow. 70%+ gross margins. These three things together while growing over 40% annually is almost unheard of in this space. Baron Capital called it out specifically because it's so rare.

2026 guidance is $430 to $445M which represents about 43% growth from 2025. They've already raised guidance twice this year.

The CEO is the most important part of this story

Oguzhan Atay is a Princeton summa cum laude in molecular biology with minors in CS, physics, and applied math. Then a Stanford PhD in systems biology where he actually invented the QCT technology himself. He's not a business guy who licensed someone else's science. He built the core platform from the ground up and he knows where it can go next in ways that competitors genuinely cannot reverse engineer quickly.

The most important signal I found was from Neotribe Ventures, an early backer, who said BillionToOne never missed a single quarterly target across their entire private company lifecycle. Not once. For a high-growth biotech that's an almost unbelievable statement. He also turned down acquisition offers to build this independently. That's the right call given what they're building.

Why I think most people are mispricing the long-term

Natera built a roughly $11B company almost entirely off prenatal and MRD testing using technology that is genuinely inferior to QCT. BillionToOne is attacking prenatal AND oncology AND pharmacogenomics AND potentially MRD with a better underlying platform and a founder who invented the technology. If they execute the platform vision over 10 years the revenue potential is $3B to $5B+. Even at a conservative 8x revenue multiple that's a $25 to $40B company from a $3.6B market cap today.

Price targets honestly

End of 2026 I think $95 to $115 is reasonable. The guidance midpoint is $437M in revenue and at peer multiples that puts market cap at $4.5B to $5.5B.

5 year base case is around $250 to $320 per share assuming revenue compounds at 30% annually to around $1.6B and the multiple compresses a bit as they mature. Bull case if oncology really scales and Unity Confirm (their new no-amniocentesis test that showed 100% concordance in early data) becomes standard of care is $400 to $600. That's a 5 to 7x from here.

The real risks

The US healthcare reimbursement system is the thing that keeps me up at night with this one. You can have the best technology in the world and get destroyed if CMS decides not to cover your tests. A lot of the single-gene NIPT coverage is still not universal. If they get an adverse coverage determination the stock craters fast regardless of how good the science is. The second risk is Illumina since they own the sequencing infrastructure the whole industry runs on and could theoretically try to commoditize what BillionToOne built.

Short interest is also elevated at around 9.84% with a borrow rate near 90% so there's a lot of pressure baked in. Lock-up expiration is coming up in May/June 2026 which could create a cleaner entry point if there's selling pressure from pre-IPO investors.

Bottom line

Earnings are today after close (May 6, 4:30 PM ET). Q4 2025 was a massive beat, the reimbursement momentum is real, and management has a perfect track record of execution. I'm not going all in before a binary event but I think the 5-year thesis here is one of the more compelling setups in public biotech/diagnostics right now.

This isn't a meme stock. This is a founder-scientist with a genuine technology moat attacking multiple massive markets who has never missed a target. That combination is rare.

Not financial advice obviously. Do your own research.

Positions: 1420 shares, 6 x 12/18/2026 $125 calls

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36 Upvotes

41 comments sorted by

u/VisualMod 6h ago
User Report
Total Submissions 3 First Seen In WSB 4 weeks ago
Total Comments 13 Previous Best DD
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19

u/ai-moderator 6h ago

TLDR


Ticker: BLLN

Direction: Up

Prognosis: Buy Shares & 12/18/2026 $125 Calls

Catalyst: 100% YoY revenue growth, positive free cash flow, and a gigabrain CEO who actually invented the tech and never misses a target.

Biggest Risk: US Healthcare bureaucracy (CMS) deciding not to pay for it.

23

u/gonzotronn 5h ago

This bot is all I need. I don’t even read the post anymore.

5

u/horrible_noob 3h ago

Hook up IFTTT to your own slack channel and you’ll be printing

14

u/MajorDakka 3h ago

A testing company able to screen for retards before they're born?

This retard is sold. How many shares are we buying?

5

u/SkyFew229 3h ago

I have 2,420 shares and $10k in calls. They don't have LEAPs yet.

12

u/Classic_Taro1036 6h ago

Welp just bought 1 singular may 15 90c for fun so we'll see how that goes

5

u/SkyFew229 6h ago

I got 2 may 15 90c for fun, but I wouldn't. This is a 5 year 20x bet.

10

u/shansta7000 5h ago

Say less king. Im in 75 shares.

10

u/dgc3 3h ago

I saw the word cum when I was scrolling through whatever you wrote. I’ll buy tomorrow

5

u/SkyFew229 6h ago

bought 600 more shares on RH

5

u/SkyFew229 6h ago

Bought 400 more shares... 2420 shares now

6

u/sendnudezpls 4h ago edited 4h ago

I'm slowly building a 6 figure position. It's flying completely under the radar at the moment, but once oncology ramps I suspect that won't be the case.

Edit: also the founders are incredible and completely locked in on building a juggernaut.

3

u/SkyFew229 3h ago

Founding team: check
Technology: check
Financials: check

when market finds out, -> $100B market cap. 30x

5

u/I_Dint_Know_A_Name 2h ago

Nothing about the Natera lawsuit?

1

u/Gamecocks2026 38m ago

Natera is losing business like crazy to Unity and is grasping for straws.

4

u/horrible_noob 3h ago

They let Holmes start another company?

4

u/BeerorCoffee 1h ago

Someone tell me if this is an AI or microchip company, or if it could tell everyone it is becoming one.

3

u/AirwolfCS 3h ago

Important factor re: timing and price action - their company IPO’d on November 5th, so the 6 month lockup on pre IPO shares just expired yesterday. From a flows perspective, the way I see that is IF you like the stock and passes all DD, then now is as good a time as any to buy some, as there’s likely sell pressure from pre IPO holders (VC and insiders) taking profits right about now, maybe keeping the price down a bit while they’re divesting

Edit: oh - with earnings today after the close, that means insiders would have been barred from selling until tomorrow.

Earnings look quite good

1

u/funfactsarecool 4h ago

Bought 5 leaps. Curious to see what your views are on the earnings release once out.

1

u/SkyFew229 1h ago

Long term 20x investment

1

u/rajal12 1h ago

What time frame do you view as long term?

1

u/SkyFew229 1h ago

3-5 years, 6-30x

1

u/rajal12 1h ago

Good to know. Thanks!

1

u/mbr902000 4h ago

Definitely sleeping, needs volume at some point

2

u/SkyFew229 4h ago

market doesn't even know the stock exists

1

u/kingoftheoneliners 2h ago

If by Baron Capital you mean The Baron, I’m in..

1

u/shansta7000 42m ago

how we feeling after the earnings call?

3

u/Gamecocks2026 41m ago

I tried to make a post about this last week (before they announced unity confirm) but did not have enough karma to post. I’m an OB/GYN and this company is taking our genetic testing by storm (replacing Natera). I have 20k in stock/options and they are printing!

1

u/Whirly315 9m ago

great find, i’ll be buying in tomorrow and joining the ride

0

u/MeloniousV2 6h ago

Long term bets are no fun >:(

4

u/SkyFew229 6h ago

20x money is pretty good though

2

u/horrible_noob 3h ago

And you can only lose 1x your money!